Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.

• Digital marketing is the use of the Internet to reach consumers.
• Digital marketing is a broad field, including attracting customers via email, search platforms, social media, and more.

A website is the centerpiece of all digital marketing activities. Alone, it is a very powerful channel, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.

Email Marketing

Email marketing is still one of the most effective digital marketing channels. Email marketing is the medium to get in touch with your potential customers or the people interested in your brand. Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.

Social Media Marketing

The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel.

Social media marketing utilizes social platforms such as Facebook, Instagram, YouTube, and Twitter to engage with followers and find new leads. Using the right social media marketing methods on these platforms will allow your business to prosper in more ways than one.

Google Maps Marketing

Google Maps marketing is the process of using Google Maps’ functionality to make your business easier to find.

The ultimate objective of Google Maps marketing is not just to rank higher on Google Maps, but also to achieve as high a placement as possible in the local business results listings on relevant Google search engine results pages.

Google My Business enables business owners to claim a listing for their business that may appear in Google search results. Virtually any type of business (with the exception of certain more risqué establishments) can claim a Google My Business listing, which will display information that searchers may want to know, such as address, opening hours, and customer ratings.

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Affiliate Marketing

Affiliate Marketing is one of the oldest forms of marketing, and the Internet has brought new life to this old standby. With affiliate marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced. Many well-known companies like Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their products.

SMS Messaging

Companies and nonprofit organizations also use SMS or text messages to send information about their latest promotions or giving opportunities to willing customers. Political candidates running for office also use SMS message campaigns to spread positive information about their own platforms. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.